Deliberate Company Market Research Package

Without market demand, there is no need for your enterprise. If your enterprise is not satisfying a specific customer need, then it could cost an exorbitant amount of money to convince the market that your product is something they can't live with out.

Types of Market Research

At Deliberate Company we work with two types of market or industry data.

• Secondary Resource Data
• Primary Resource Data

Secondary Resource Data is the information collected about your market from third parties. Industry Associations, local, state, and federal government statistics and instutions of higher learning are good examples of Secondary Resources. This data is usually very good and is probably relied upon by most of your competitors. Some industries do not have multiple sources of data. Some actually have no data source. Some require membership to recieve the data they have collected and that can be costly. However, many business plans rely on this type of data for their assumptions and most investors will accept this data as valid, but would like primary data if available.

Primary Resource Data is Data that is collected from original sources. Primary data could come from other companies in your industry, customers, focus groups, or suppliers. This data needs to be captured through systematic research. If there is an industry being served, there will be customers, suppliers, and distribution centers to interview and collect valuable insight into your industry.

Market Research Package Includes:

1. Primary Research
1. Between 50 and 100 interviews conducted
2. Collaboration with client to create best methods of research, areas of inquiry, and scripting of questions used in survey
3. If needed, a broader survey conducted through electronic sources
2. Summary of secondary information available
3. Needs-based market analysis
4. Complete research report, including sample questionnaire, detailed results and findings overview